NYLON X JEAN PAUL GAULTIER

• COLLAGE, ART DIRECTION, SOCIAL MEDIA
  To celebrate Jean Paul Gaultier’s hero fragrances during the holiday season, we produced a digital destination called “The Gift Playlist” on Nylon’s site. We supplied readers with timely fragrance, style and gifting content to help them unlock excitement for the upcoming holidays.
  
  The visual identity and art direction for the destination was wrapped around the idea of an ‘icy holiday party,’ influenced by the bold party spirit embodied by the two brands. Alongside an AD and beauty editor, we concepted and executed all of the campaign’s content.

EDITORIAL
ARTWORK

• COLLAGE, ANIMATION
  Editorial collage illustrations and design treatments on Bustle, Nylon, and The Zoe Report for various beauty & fashion client campaigns. 
  
  Clients include: e.l.f. Cosmetics, Estee Lauder, Jean Paul Gaultier, Laneige, Levi’s, L’Oreal, Macy’s, Sephora, Ulta Beauty, and more.

BDG STUDIOS

• BRAND IDENTITY, SOCIAL MEDIA
  After growing industry recognition, the branded content studio at Bustle Digital Group was due for an updated look – and a return to social media! Within the existing BDG style guide, we crafted the ‘BDG Studios’ logo and, subsequently, the visual identity for site, social and marketing. 
  
  Then, as part of the newly assembled (and tiny) social team, we leveraged the new brand identity – as well as insights from our editorial social team – to build out the social strategy for our Instagram presence. Designed templates were created as part of the strategy in order to highlight our Studio’s editorial artwork, employee testimonials, seasonal roundups, award wins and more.

• DESIGN, ART DIRECTION, SOCIAL MEDIA
  Ulta Beauty approached our team to highlight their commitment to the 15 Percent Pledge – where at least 15% of their shelf space is dedicated to Black owned or founded brands.
  
  We visualized editorial content exclusively centered around these brands. Our team produced a custom shoot of three summer beauty looks, on models, to live on the Bustle site and social. In order to tell this story authentically, we brought on a diverse crew of Black creatives.

• ART DIRECTION
  In order to build affinity for Rabanne’s Fame fragrance at the height of holiday gifting season, we devised content that made it coveted by TZR’s luxe-loving demographic. To collaborate on our vision and bring it to life, we enlisted the help of a 3D artist and animator. We imagined a luxe toy workshop meets holiday window display, decked out in gold and silver hues à la Rabanne.

• ART DIRECTION
  To build excitement for Liquid IV’s new kids’ flavors in this campaign, we created a dynamic and highly shoppable article on Scary Mommy’s editorial site for our mom audience. 
  
  We ideated on the concept of four lunch box themes – based on the new flavors – that busy moms could pack for their kids in prime back-to-school season. Visually, we prescribed different traits to each lunch box and collaborated with a collage artist to execute them.
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