NYLON X E.L.F. COSMETICS
- COLLAGE, ART DIRECTION
Ahead of the inaugural Las Vegas F1 Grand Prix, we forged an epic crossover between two unlikely categories: beauty and motorsports. To do this, we cast Katherine Legge – e.l.f. ambassador and Indy 500 driver – as the cover star of a dedicated motorsports destination on Nylon. The targeted suite of content allowed us to connect meaningfully with our audience of women passionate about motorsport.
We created a cohesive visual identity to work across all campaign elements, including the photography of Legge, editorial artwork, and social content.
PHOTO: ROSALINE SHAHNAVAZ, ART DIRECTION + DESIGN: ANGE POCCIA & ALEXIS APOLLONIO, STYLING: RACHEL GILMAN, HMU: ASHLEIGH CIUCCI, EDITORS: IRMA ELEZOVIC & NEHA TANDON