BUSTLE X
ULTA BEAUTY
- DESIGN, ART DIRECTION, SOCIAL MEDIA
Ulta Beauty approached our team to highlight their commitment to the 15 Percent Pledge – where at least 15% of their shelf space is dedicated to Black owned or founded brands.
We visualized editorial content exclusively centered around these brands. Our team produced a custom shoot of three summer beauty looks, on models, to live on the Bustle site and social. In order to tell this story authentically, we brought on a diverse crew of Black creatives.
PHOTO: CHRISTIAN CODY, ART DIRECTION + DESIGN: ANGE POCCIA & ALEXIS APOLLONIO, PROPS: KELSI WINDMILLER, MAKEUP: JONET WILLIAMSON, HAIR: NIGELLA MILLER, STYLING: JOIEE THORPE, EDITOR: SHYEMA AZAM