Athletes Put Maybelline’s Super Stay Lip To The Test
- ● BRAND PARTNERSHIP, ART DIRECTION
We tested the lasting power of Maybelline’s Super Stay lip products throughout the day for both a skateboarder and an extreme high diver. By capturing them in their element — through social-first videos and action-packed photography — Bustle readers got to see their love for their sport in action and understand how Super Stay powers their expression. (VIEW)
Rabanne Fame
x TZR
To build affinity for Rabanne’s Fame fragrance at the height of holiday gifting season, we devised content that made it coveted by TZR’s luxe-loving demographic. When bringing it to life, we enlisted the help of a CG artist and animator. We imagined a luxe toy workshop meets holiday window display, decked out in gold and silver hues à la Rabanne. (VIEW)
Moschino Toy 2 Pearl x Nylon
- ● CG ART DIRECTION
We transported Nylon readers to an aquatic paradise with Moschino’s latest fragrance in their iconic teddy bear-shaped lineup. Since the bear’s exterior was inspired by the Tahitian Mother of Pearl, we created two custom article visuals with CG artist Rad Mora to visualize Toy 2 Pearl in its “origin state” and after being caught and brought to the surface. (VIEW)
Editorial Artwork
Editorial collage illustrations and design treatments on Bustle, Nylon, and The Zoe Report for various beauty & fashion client campaigns.
Clients include: e.l.f. Cosmetics, Estee Lauder, Jean Paul Gaultier, Laneige, Levi’s, L’Oreal, Macy’s, Sephora, Ulta Beauty, and more. (VIEW)
Rival Lip Revivers
- ● BRAND PARTNERSHIP, ART DIRECTION
As the overlap grows between beauty and sports, we seized the opportunity to align e.l.f.’s Glow Reviver Lip Oils to the March Madness timing in women’s college basketball. We rooted our campaign on Elite Daily’s site and social because our readers are 3x more likely to be interested in both college basketball AND beauty. Leading the art direction for our custom shoot, I opted for a sleek set featuring court and chrome props that fostered the best environment to capture our two college basketball stars “rivaling” each other. (VIEW)
Ten To One Caribbean Rum
EMAIL, PRINT
Ten To One is a craft rum brand based in NYC that celebrates authentic Caribbean culture through the lens of its Trinidad and Tobago-born founder. The brand challenges tired stereotypes by showcasing modern Caribbean excellence and heritage.
The Art Director and I brainstormed new concepts for social media and email newsletters to expand TTO’s storytelling. What followed was a suite of designed organic social templates highlighting awards and press to increase brand awareness and credibility. We also developed new printed collateral for on-site tastings and events. (VIEW)
Beauty of the
Race Issue
COLLAGE
Ahead of the inaugural Las Vegas F1 Grand Prix, our team forged an epic crossover between two unlikely categories: beauty and motorsports. We cast Katherine Legge – e.l.f. ambassador and Indy 500 driver – as the cover star of a dedicated motorsports destination on Nylon. The content suite offered a woman-forward lens on the current motorsports landscape which resonated with Nylon’s core audience. (VIEW)
Bumble & Bumble x Nylon
Building off the excitement of the U.S. Open, we enlisted tennis star and influencer Ayan Broomfield to create a TikTok using Bumble & Bumble’s Long Last Styling Cream over the course of three days: game, set, match. We amplified the photo and video assets on-site in a custom-designed article. (VIEW)
Liquid I.V. x Scary Mommy
- ● COLLAGE ART DIRECTION
To build excitement for Liquid IV’s new kids’ flavors in this campaign, we created a dynamic and highly shoppable article on Scary Mommy’s editorial site for our mom audience. We ideated on the concept of four lunch box themes – based on the new flavors – that busy moms could pack for their kids in prime back-to-school season. (VIEW)
The Gift Playlist for Jean Paul Gaultier
COLLAGE, SOCIAL MEDIA
To bring awareness to Jean Paul Gaultier’s three hero fragrances during the holiday season, we produced a digital destination called “The Gift Playlist” on Nylon. We supplied readers with timely fragrance, style, and gifting content to help them unlock excitement for the upcoming holidays. The visual identity and art direction for the destination was wrapped around the idea of an ‘icy holiday party,’ influenced by the bold party spirit embodied by the two brands. (VIEW)
Black-Owned Beauty at Ulta
SOCIAL MEDIA
Ulta Beauty approached our team to highlight their commitment to the 15 Percent Pledge – where at least 15% of their shelf space is dedicated to Black owned or founded brands. We visualized editorial content exclusively centered around these brands. Our team produced a custom shoot of three summer beauty looks, on models, to live on the Bustle site and social. In order to tell this story authentically, we brought on a diverse crew of Black creatives. (VIEW)
NEW YORK, NY
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