Beauty of the 
    Race Issue


    ● BRAND PARTNERSHIP, ART DIRECTION, 
      COLLAGE



    Ahead of the inaugural Las Vegas F1 Grand Prix, our team forged an epic crossover between two unlikely categories: beauty and motorsports. We cast Katherine Legge – e.l.f. ambassador and Indy 500 driver – as the cover star of a dedicated motorsports destination on Nylon. The content suite offered a woman-forward lens on the current motorsports landscape which resonated with Nylon’s core audience.











          


    ● Art Direction



    The concept behind the photography was to portray Katherine Legge in the same way her male racecar driver counterparts  – bold, unwaivering, and polished. For her styling, we borrowed cues from motorsport but, with a distinct Nylon edge.














    ● The Issue




    Since we were building an entire issue that folded in new branded articles – including the Katherine Legge feature – with existing motorsport content on Nylon, there needed to be cohesion between the photography we captured and the Nylon collage style.

    I created four distinct collages for our branded articles to weave within the issue, grounded in the same bold color palette and tone we built for the photography.













    CAMPAIGN FOR 
    ELF COSMETICS + NYLON

    • CREDITS

        PHOTOGRAPHY:  ROSALINE SHAHNAVAZ
        ART DIRECTION: ALEXIS APOLLONIO, ANGE POCCIA
        DESIGN: ALEXIS APOLLONIO
        STYLING: RACHEL GILMAN
        HMU: ASHLEIGH CIUCCI
        PRODUCTION: DANICA BUTKOVICH
        BRANDED BEAUTY DIRECTION: IRMA ELEZOVIC
        COPY: NEHA TANDON