● CG ART DIRECTIONTo build affinity for Rabanne’s Fame fragrance at the height of holiday gifting season, we devised content that made it coveted by TZR’s luxe-loving demographic. When bringing it to life, we enlisted the help of a CG artist and animator. We imagined a luxe toy workshop meets holiday window display, decked out in gold and silver hues à la Rabanne. (VIEW LIVE)
CAMPAIGN FOR
RABANNE FRAGRANCE + THE ZOE REPORT
CGI ANIMATION ARTIST: RAD MORA
ART DIRECTION: ALEXIS APOLLONIO, ANGE POCCIA
BRANDED BEAUTY DIRECTION: IRMA ELEZOVIC, SHYEMA AZAM
PRODUCTION: ALLIE KOLB