ALEXIS APOLLONIO● INFO

    Puma: Speedcat


    • ● INTERACTIVE DESIGN, COLLAGE

    For the spring/summer launch of Puma’s 90’s retro Speedcat OG and Ballet shoes, the Nylon reader deserved all the styling inspo. We contrasted the nostalgia of the shoes with interactive quiz tech to create the ultimate Summer Style Quiz in a choose your own adventure flow format. These low-profile retro shoes provided the anchor of and inspiration for each of the trending summer looks , ranging from Modern Minimalism to Balletcore Maximalism.






    1. INITIATE CHOOSE YOUR OWN ADVENTURE
    2. FIRST QUESTION
    3. SECOND QUESTION



    4. STYLE RESULTS OF THE ADVENTURE!


    ● Art Direction



    Visually, the direction was West Coast vintage, featuring SoCal-forward colors and silhouettes but, retro collage textures and stickers. Each of the final signature summer looks at the end of the quiz had their own color association, accessories, and clothing.

    The engaging animations at the quiz start even reflected retro nods through the frame animation style, while the transitions throughout the rest of the quiz were meant to be more functional, highlighting key moments.







    CAMPAIGN FOR
    PUMA + NYLON
    • CREDITS

    DESIGN + INTERACTIVITY: ALEXIS APOLLONIO
    BRANDED FASHION DIRECTION: KATE MARIN



    ALEXIS APOLLONIO


      
    NEW YORK, NY

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