ALEXIS APOLLONIOINFO

Method Haircare: 
    Tousle Zine


    • ● PRINT DESIGN

    For one day only, method debuted The Shift by method haircare, a pop-up salon inside Grand Central Terminal where New Yorkers experienced how small hair moments were able to transform their everyday.

    Collaborating with my senior creative, the iconic Kat Thek, we crafted our vision for the zine that would live at the pop-up. Every piece of the printed zine was carefully thought-out – from the title, to the article subjects, all the way to the little easter eggs throughout! The zine is the ultimate must-have to transform the salon-goer’s experience from slow and boring into one of wonder and play.





    Select Page
    Spreads




    p. 0-1:
    Intro

    p. 2-3:
    Get to Know Grand Central

    p. 4-5:
    Interview with Charlie Mindu,
    Crossword puzzle

    p. 10-11:
    Hair Style Quiz

    p.12-13:
    Method Haircare ad,
    DIY Fortune Teller

    p.16-17:
    Full-spread ad,
    Crossword answers







    ● Designing for Moments of Play



    Since the zine’s intention was to be a form of entertainment during (what can be) monotonous salon treatments, we designed deliberate moments of play throughout.

    The crossword puzzle, hair style quiz and hair monster sighting map (all seen above) were key moments throughout, ending with the DIY fortune teller (seen here). All of which reflected method’s tone of voice and visual style throughout.






    CAMPAIGN FOR METHOD HAIRCARE,
    WITH MANIFEST GROUP
    • CREDITS

    ART DIRECTION & DESIGN: ALEXIS APOLLONIO
    CREATIVE DIRECTION & COPY: KAT THEK
    PRODUCTION: EPIPHANY WASHINGTON



    ALEXIS APOLLONIO


      
    NEW YORK, NY

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