● COLLAGE, INFLUENCER DIRECTIONBuilding off the excitement of the U.S. Open, we enlisted tennis enthusiast and influencer Ayan Broomfield to create a TikTok using Bumble & Bumble’s Long Last Styling Cream over the course of three days in her life.
We amplified her photo and video assets on-site in a custom-designed article – as well as on organic Instagram Stories on Nylon’s account – within an anchoring ‘Game, Set, Match’ thematic that anchored thr 3-day series. (VIEW LIVE)
CAMPAIGN FOR
BUMBLE & BUMBLE + NYLON
DESIGN + COLLAGE: ALEXIS APOLLONIO
BRANDED BEAUTY DIRECTION: SHYEMA AZAM